Now showing: the world’s first cognitive movie trailer

IBM and Watson went to Hollywood to help create the trailer for 20th Century Fox’s new suspense/horror film Morgan. But first Watson needed to understand what scares us. So Watson watched over 100 horror movie trailers and analyzed their imagery, audio tracks and scene composition to determine their underlying emotions and understand what elements make up a good trailer. Watson then watched Morgan in its entirety and selected the 10 best moments of the film for the trailer. IBM filmmakers edited these moments together to create a cohesive narrative and a finished trailer in just 24 hours. Go ahead and watch it now, if you dare.

Watch the cognitive movie trailer →